Ahh, the true IQ of the surburban animal rights minion.
We really are divorced from the food supply these days, and quite a lot of city dwellers think meat comes in plastic trays and milk comes from cartons or bottles. Add to this the anti everything populist media that wont show blood or guts on TV and you can see why.
On the plus side the tv aired a show the other night called "Kill it, Cut it,Use it" which showed in this episode exactly how the steak got on your plate and the fancy leather seats got in your car.
www.bbc.co.uk/programmes/b0120dx3
Interesting reactions from the surburban Londoners they took along.
So it would seem the education is out there, you just have to find it.